Trade fair for bridal fashion, grooms and evening wear in the heart of Europe

Big is Beautiful

Diversity, plus size, curvy brides: these terms have been around for a while now in the wedding industry. For a good reason, because according to the WHO, 55 percent of all women in Europe are now considered overweight. For a long time, it was difficult for them to find a wedding dress that was right for them and matched their figures. However, the industry finally responded. "We already launched sizes up to size 60 (UK size 50) and above with the Molly Monroe collection ten years ago," says Hiltrud Becher, CEO of wedding dress manufacturer Lohrengel. "Our aim is to launch trendy as well as customised designs for plus sizes on the market. The collection is becoming more extensive and varied every year". Violetta Bryl-Malinowski from Mode de Pol also confirms that the former niche market has steadily grown. "The market demand for plus size wedding fashion has gradually increased over the past few years. Brides are daring to show off their curves and are proud of them."  Olaf van den Brink from Ladybird views this as a positive development. "Feminine curves can certainly be attractive; what is important is that the bride feels 'sexy' and confident," reckons van den Brink. Ladybird also offers a separate range of plus size dresses. These designs have bigger cups, for example, and slightly wider shoulder straps to prevent the dress from slipping.

The classic A-line is popular.

However, which cuts and designs are particularly suitable for plus size, curvy women? For Bryl-Malinowski from Mode de Pol, it is above all the A-line; she thinks it particularly flatters feminine curves, especially in combination with a slightly flared skirt. However, the manufacturer creates a range of different cut tops and necklines, on the other hand: from corsages to sheer necklines and beautiful backs with tattoo lace, or designs with wide straps or diaphanous sleeves.

The A-line is also Hiltrud Becher's favourite. This silhouette celebrates feminine body shapes and allows brides to create the kind of individual style and look they want on their wedding day.  

Ladybird also relies on the A-line, as well as semi-sheer shoulder straps and illusion effect necklines. They have noticed that the boho trend with dresses and skirts made of flowing organza or chiffon is particularly in demand.

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