At the 2022 fairs, it became clear that exhibitors and visitors had a strong desire to host only one single B2B wedding fashion fair in the northern part of Europe. The aim of the recently merged European Bridal Week and Interbride is to make the sale of new collections more efficient and at the same time to create an inspiring platform for the bridal fashion industry.
By the industry for the industry
True to the motto “By the industry for the industry”, the board members and partners of the Interbride Bridal Fashion Fair and the organization team of the European Bridal Week from United Fairs are pleased to announce that both market-leading fairs have merged into one event. The aim of the merger is to strengthen the bridal fashion industry and position it as best as possible for future market developments.
By joining forces to create the biggest and most important bridal platform in northern Europe, the two trade expositions are able to meet the demands of their many thousands of visitors who see a single event supported from the established experts as key not only to developing the market in Germany, but also attracting wide-scale global interest. Bringing together the diverse skills of both parties serves to further strengthen this dynamic proposition.
Moving forward, it is important to bundle the diverse skills of everyone in order to position ourselves even more broadly. Visitors to a joint trade fair are thus offered a multifaceted portfolio of international and high-quality exhibitors, who are distinguished from one another by their individuality. While new target groups open up for exhibitors, buyers can order in a focused manner because they can find everything under one roof. It is the common goal of everyone to set prosperous impulses for the industry during the coming trade fairs. By merging the two trade fairs, the aim is to support the retail trade in particular and to offer visitors optimal added value.
Make an appointment
The European Bridal Week will take place from April 1st to 3rd, 2023 at Messe Essen in Essen.